Privacy policy
Last updated: April 30, 2025
This Privacy Policy outlines how Feel Good Funghi (referred to as "the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit or use our services, make a purchase from Feel Good Funghi (the "Site"), or otherwise engage with us regarding the Site (collectively referred to as the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to users of the Services, including customers, website visitors, or other individuals whose information has been collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from various sources as detailed below. The information we collect and use varies depending on your interaction with us. In addition to the specific uses listed below, we may use information collected about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce terms of service, and protect the Services and the rights of our users or others.
What Personal Information We Collect
The types of personal information we collect depend on your interactions with our Site and use of our Services. When we refer to "personal information," we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
Contact details including your name, address, phone number, and email.
Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information including your username, password, security questions, and other information used for account security purposes.
Shopping information including the items you view, put in your cart, saved into your account like, reviews, referrals or gift cards, or purchases.
Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
Some features of the Services may require you to provide certain information about yourself. Choosing not to provide this information may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include how you access and use our Site and your account, device information, browser information, network connection information, IP address, and other data regarding your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:
· Companies supporting our Site and Services.
· Payment processors who gather payment details (e.g., bank account, credit or debit card information, billing address) to process payments and fulfil orders, ensuring we provide products or services requested in alignment with our contractual obligations.
· When you visit our Site, engage with emails we send, or interact with our Services or advertisements, we, or third parties we collaborate with, may automatically collect certain data using online tracking technologies like pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information obtained from third parties will be managed in accordance with this Privacy Policy. Please also refer to the section below, Third Party Websites and Links.
How We Use Your Personal Information
Providing Products and Services: We use your personal information to deliver the Services in compliance with our contractual commitments, including processing payments, fulfilling orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, managing your account, arranging shipping, and facilitating any returns and exchanges and other functionalities associated with your account.
Marketing and Advertising: We may utilize your personal information for marketing and promotional purposes, which include sending marketing, advertising, and promotional communications via email, text message, or postal mail, and displaying advertisements for products or services. This may involve using your personal information to tailor the Services and advertising on our Site and other websites more effectively. For EEA residents, the legal basis for these data processing activities is our legitimate interest in selling products, in accordance with Art. 6 (1) (f) GDPR.
Security and Fraud Prevention: We employ your personal information to detect, investigate, or respond to potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for safeguarding your account credentials. We strongly recommend not sharing your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. For EEA residents, the legal basis for these data processing activities is our legitimate interest in maintaining website security for you and other customers, pursuant to Art. 6 (1) (f) GDPR.
Communicating with You and Service Improvement.
We use your personal information to provide customer support and enhance our Services. This aligns with our legitimate interests to respond to you, offer efficient services, and maintain our business relationship in accordance with Art. 6 (1) (f) GDPR.
Cookies
We use Cookies on our Site, like many websites do. Cookies help us operate and improve our Site and Services (including remembering your actions and preferences), conduct analytics, and understand user interaction with the Services (in our legitimate interests to manage, enhance, and optimize the Services). Third parties and service providers may also use Cookies on our Site to better tailor their services, products, and advertising across websites.
Most browsers accept Cookies by default. However, you can configure your browser to remove or reject Cookies. Keep in mind that this may negatively affect your user experience and cause some Services, including certain features and functionalities, to work improperly or be unavailable. Additionally, blocking Cookies might not entirely prevent sharing information with third parties like advertising partners.
How We Disclose Personal Information
In specific situations, we may disclose your personal information to third parties for contract fulfilment, legitimate purposes, and other reasons as outlined in this Privacy Policy. Such instances include:
With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, and shipping).
With business and marketing partners for service provision and advertising. These partners will use your information according to their own privacy notices.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
With our affiliates or within our corporate group, aligning with our legitimate interests to run a successful business.
In connection with business transactions like mergers or bankruptcy, to comply with legal obligations (including responding to subpoenas, search warrants, and similar requests), enforcing applicable terms of service, and protecting or defending the Services, our rights, and the rights of users or others.
We disclose the following categories of personal information and sensitive personal information for the purposes mentioned in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":
|
Category
|
Categories of Recipients
|
- Identifiers such as basic contact details and certain order and account information
- Commercial information such as order information, shopping information and customer support information
- Internet or other similar network activity, such as Usage Data
- Geolocation data such as locations determined by an IP address or other technical measures
|
- Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers)
- Business and marketing partners
- Affiliates
|
We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.
With your consent we share personal information for the purpose of engaging in advertising and marketing activities, as follows.
User Generated Content
The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.
We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please note that no security measures are completely foolproof, and we cannot ensure "perfect security." Additionally, any information you send to us may be unsecured during transit. We advise against using insecure channels to communicate sensitive or confidential information to us.
The duration for which we retain your personal information depends on various factors, such as the necessity of the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other relevant contracts and policies.
Your Rights
Depending on your location, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in specific circumstances, and in certain instances, we may deny your request as permitted by law.
Right to Access / Know: You may have the right to request access to personal information that we hold about you, including details regarding how we use and share your information.
Right to Delete: You may have the right to request that we delete personal information we hold about you.
Right to Correct: You may have the right to request that we correct inaccurate personal information in our records.
Right of Portability: You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, under certain circumstances and with specific exceptions.
Right to Opt out of Sale or Sharing or Targeted Advertising: You may have the right to direct us not to "sell" or "share" your personal information or opt-out of processing your personal information for purposes considered "targeted advertising," as defined by applicable privacy laws. If you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on your location, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.
Restriction of Processing: You may have the right to request that we stop or limit our processing of personal information.
Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
Appeal: You may have the right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
Managing Communication Preferences:
We may send you promotional emails, and you may opt-out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt-out, we may still send you non-promotional emails, such as those related to your account or orders that you have made.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request promptly as required under applicable law.
Complaints
If you have any concerns regarding our processing of your personal information, please contact us using the details provided below. Should you be dissatisfied with our resolution of your complaint, depending on your location, you may have the right to appeal our decision by reaching out to us again via the contact information provided, or by lodging a complaint with your local data protection authority.
International Users
Please be aware that we may transfer, store, and process your personal information outside your country of residence. Your personal information may also be processed by staff and third-party service providers and partners in these countries. If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority in the UK, unless the data transfer is to a country determined to provide an adequate level of protection.
Contact
For any inquiries about our privacy practices or this Privacy Policy, or if you wish to exercise any of your available rights, please call or email us at admin@feelgoodfunghi.co.uk or contact us at Feel Good Funghi, Nicholas, Halamanning, Penzance,TR20 9HT, GB. For the purposes of applicable data protection laws, and unless explicitly stated otherwise, we are the data controller of your personal information.
